With tragedy comes an outpouring of support but an area law firm's way of helping is raising some eyebrows.

Underwood Law Firm wasted no time putting ads in local newspapers a week after the deadly blast killed 29 miners at Massey's Upper Big Branch Mine in Raleigh County.

Attorney Mark Underwood says he stands by his decision; especially because he says benefit packages are often difficult to understand.

"I think it was perfect timing in light of the fact that Massey came out with a benefits package the very next day," Underwood said.

Underwood said his grandfather was killed in an industrial accident years ago. His family understands what happens following the funeral with emotions running high, and the daunting task of legal paperwork.

"The family members that would be considering those benefit packages need to seek some sort of legal counsel whether it's our firm, another firm, a friend or a neighbor that's a lawyer," Underwood said. "They need to go and sit down and talk to a lawyer before they agree to anything with Massey."

But how soon, is too soon? It's a question many people started asking as ads popped up before all the funerals had even been finished.

"The timing of this...was it the right thing to do immediately after the tragedy or before all the funerals had taken place or would it have been better to wait until later?" Patrick Gallagher said.